Today’s digital medium has given the scope to the people for marketing the products over which they hold Intellectual property rights. There are many e-commerce portals which help in marketing those products in the digital medium. Some were in the habit of taking advantage of these process of selling. One of the largest markets in the digital medium is Alibaba. Alibaba has a different kind of retail services and e-commerce platforms.
At Alibaba e-commerce platform, there are various sellers, who are engaged in selling other’s products on Alibaba platform. We had our client who was engaged in the selling of his own design plates in his own website. As those products were highly in demand, taking advantage of this, the alleged seller started selling the products without any consent. These infringers copied the exact product images over which client has copyright.
One of the United States website came to know that the infringing sellers on Alibaba.com had copied the same products of our client and posted on their product listing which would be a clear case of Copyright infringement. The infringer tried to replicate the products. This infringement makes the huge loss to the client in their business.
At this juncture, the Digital Millennium Copyright Act, 1998 comes into the picture. It is the stringiest law in the US as it criminalizes the production of images, audios, videos, etc. where copyright exists. DMCA increases the penalties for copyright infringement on the internet.
Before Removal
As there exists a copyright infringement, the experts of Lex Protector International Law Office managed to provide DMCA Copyright Notice service to Alibaba.com. With proper and valid format, the notice was given to the Alibaba stating the consequences of the infringement. Team Lex successfully be able to take down the infringing contents from Alibaba website. Lex Protector has the various tool to solve the cases in the least period of time and give 100% client satisfaction.
After Removal
Issuing DMCA notice is not an easy task. There are various legal consequences if you send anything wrong in the notice. Hence it is always advised to consult an expert in this field of Intellectual Property Rights.
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